The High Road™ is a cannabis brand from Northern California. Offering a premium sun grown flower selection curated for all fellow journey takers and adventure seekers. 
My role: Design logo, Brand Identity, Packaging.
Logo
                             Package Design
                                            Illustration
                                                        Identity

Team: Photography by Daniel Fung,  Art Direction by Barry Lai



Logo








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Designed with intention and detail. I had the pleasure in conceptualizing and designing the branding and packaging for this brand.  I was tasked to design a set of 3.5 gram bags, a set of pre-roll labels and one 14 gram bag.

The logo is designed to be dynamic, the sun shifts from east to west.
Also indicating what type of effect you may feel.















Early Explorations

















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